The power of wilful ignorance cannot be overstated

Some of the secrets about how marketers make you buy what they want you to buy: Make you want it, crave it, need it.

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By using the right choice of words, marketers can focus the conversation to exactly where they want to.

By using the right choice of words, marketers can focus the conversation to exactly where they want to.

By using the right choice of words, marketers can focus the conversation to exactly where they want to.

Technique 1:  Everybody believes what’s on the label.

Technique 2:  Focus on progress.

Technique 3:  Rely on the consumers’ preparedness to look the other way.

What I’m learning in my Marketing studies…

 

… has put me off marketing alltogether.

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The Genius Who Lit the World

AKA – The Greatest Geek Who Ever Lived

Nikola Tesla‘s birthday was last month – July 10th – so in belated honour of  Tesla’s birthday, a reminder of his incredible contributions to the world.

Tesla was born at the stroke of midnight during lightning strikes of a summer storm in 1856. He is of Serbian parentage but was born in Smiljani near Gospić, in Lika (then a Military Frontier of Austro-Hungarian Empire, now in Croatia). The midwife commented, “He’ll be a child of the storm,” to which his mother replied, “No, of light.”

“Ere many generations pass, our machinery will be driven by a power obtainable at any point of the universe. Throughout space there is energy.” [Nikola Tesla, 1892]

tesla quote on neutrons

Seventy years after his death, Nikola Tesla is finally beginning to attract the attention and encourage serious debate.

It is known that he was  persecuted by the energy power brokers of his day, namely Thomas Edison, whom we are taught in school to revere as a genius. He was also attacked by J.P. Morgan and other “captains of industry.” Upon Tesla’s death on January 7th, 1943 the U.S. government moved into his lab and apartment confiscating all of his scientific research.  Some of this has been declassified by the FBI through the Freedom of Information Act.

Besides his persecution by corporate-government interests (which is practically a certification of authenticity), there is at least one solid indication of Nikola Tesla’s integrity, he tore up the contract with Westinghouse that was worth millions in order to save the company from paying him his huge royalty payments. But, let’s take a look at what Nikola Tesla, a man who died broke and alone, has actually given to the world. For better or worse, with credit or without, he changed the face of the planet in ways that perhaps no man ever has.

10 of Tesla’s Inventions that Changed the world

1. Alternating Current ~ This is where it all began, and what ultimately caused such a stir at the 1893 World’s Expo in Chicago. A war was levelled ever-after between the vision of Edison and the vision of Tesla for how electricity would be produced and distributed. The division can be summarised as one of cost and safety. The Direst Current that Edison (backed by General Electric) had been working on was costly over long distances, and produced dangerous sparking from the required converter (called a commutator). Regardless, Edison and his backers utilised the general “dangers” of electric current to instil fear in Tesla’s alternative Alternating Current. As proof, Edison sometimes electrocuted animals at demonstrations. Consequently, Edison gave the world the electric chair, while simultaneously maligning Tesla’s attempt to offer safety at a lower cost. Tesla responded by demonstrating that AC was perfectly safe by famously shooting current through his own body to produce light. This Edison-Tesla (GE-Westinghouse) feud in 1893 was the culmination of over a decade of shady business deals, stolen ideas, and patent suppression that Edison and his moneyed interests wielded over Tesla’s inventions. Despite it all, it is Tesla’s system that provides power generation and distribution to North America in our modern era.

2. Light ~ He didn’t invent light itself of course, but he did invent how light can be harnessed and distributed. Tesla developed and used florescent bulbs in his lab some 40 years before the were formally “invented”. At the World Fair, Tesla took glass tubes and bent them into famous scientists’ names, in effect creating the first neon signs. However, it is his Tesla Coil that might be the most impressive, and controversial. The Tesla Coil is certainly something that big industry would have liked to suppress – the concept that the Earth itself is a magnet that can generate electricity (electromagnetism) utilising frequencies as a transmitter. All that is needed on the other end is the receiver – much like a radio.

3. Radio — Initially, Guglielmo Marconi was credited, and most believe him to be the inventor of radio to this day. However, the Supreme Court of the United States overturned Marconi’s patent in 1943, when it was proven that Tesla invented the radio years previous to Marconi. Radio signals are just another frequency that needs a transmitter and receiver, which Tesla also demonstrated in 1893 during a presentation before The National Electric Light Association. In 1897 Tesla applied for two patents US 645576, and US 649621. In 1904, however, The U.S. Patent Office reversed its decision, awarding Marconi a patent for the invention of radio, possibly influenced by Marconi’s financial backers in the States, who included Thomas Edison and Andrew Carnegie. This also allowed the U.S. government (among others) to avoid having to pay the royalties that were being claimed by Tesla.

4. Remote Control — This invention was a natural outcropping of radio. Patent No. 613809 was the first remote controlled model boat, demonstrated in 1898. Utilising several large batteries, radio signals controlled switches, which then energised the boat’s propeller, rudder, and scaled-down running lights. While this exact technology was not widely used for some time, we  now witness this power appropriated by the military in its pursuit of remote controlled war. Radio controlled tanks were introduced by the Germans in WWII.

5. X-rays — Electromagnetic and ionizing radiation was heavily researched in the late 1800s, but Tesla researched the entire gamut. Everything from a precursor to Kirlian photography, which has the ability to document life force, to what we now use in medical diagnostics, this was a transformative invention of which Tesla played a central role. X-rays, like so many of Tesla’s contributions, stemmed from his belief that everything we need to understand the universe is virtually around us at all times, but we need to use our minds to develop real-world devices to augment our innate perception of existence.

6. Laser — Tesla’s invention of the laser have transformed surgical applications in an undeniably beneficial way, and they have given rise to much of our current digital media. However, with this leap in innovation we have also crossed into the land of science fiction. From Reagan’s “Star Wars” laser defence system to today’s Orwellian “non-lethal” weapons’ arsenal, which includes laser rifles and directed energy “death rays,” there is certainly great potential for development in both directions.

7. Electric Motor — Tesla’s invention of the electric motor has finally been popularised by a car brandishing his name. While the technical specifications are beyond the scope of this summary, suffice to say that Tesla’s invention of a motor with rotating magnetic fields could have freed mankind much sooner from the stranglehold of Big Oil. However, his invention in 1930 succumbed to the economic crisis and the world war that followed. Nevertheless, this invention has fundamentally changed the landscape of what we now take for granted: industrial fans, household appliances, water pumps, machine tools, power tools, disk drives, electric wristwatches and compressors.

8. Robotics — Tesla’s overly enhanced scientific mind led him to the idea that all living beings are merely driven by external impulses. He stated, “I have by every thought and act of mine, demonstrated, and do so daily, to my absolute satisfaction, that I am an automaton endowed with power of movement, which merely responds to external stimuli.” Thus, the concept of the robot was born. However, an element of the human remained present, as Tesla asserted that these human replicas should have limitations, namely growth and propagation.  Tesla unabashedly embraced all of what intelligence could produce. His visions for a future filled with intelligent cars, robotic human companions, the use of sensors and autonomous systems are detailed in a must-read entry in the Serbian Journal of Electrical Engineering, 2006 (PDF).

9 and 10. Wireless Communications and Limitless Free Energy — These two are inextricably linked, as they were the last straw for the power elite – What good is energy if it can’t be metered and controlled? Free? Never. J.P. Morgan backed Tesla with $150,000 to build a tower that would use the natural frequencies of our universe to transmit data, including a wide range of information communicated through images, voice messages and text. This represented the world’s first wireless communications, but it also meant that aside from the cost of the tower itself, the universe was filled with free energy that could be utilised to form a world-wide-web connecting all people in all places, as well as allow people to harness the free energy around them. Essentially, the 0’s and 1’s of the universe are embedded in the fabric of existence for each of us to access as needed. Nikola Tesla was dedicated to empowering the individual to receive and transmit this data virtually free of charge. We know the ending to that story. But, the story has since changed: Tesla had perhaps thousands of other ideas and inventions that remain unreleased. A look at his 112 US registered patents allows a glimpse into the scope he intended to offer.

“Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I have really worked, is mine.”  [Nikola Tesla]

If you feel that the additional technical and scientific research of Nikola Tesla should be revealed for public scrutiny and discussion, instead of suppressed by big industry and even our supposed institutions of higher education, join the world’s call to tell power brokers everywhere that we are ready to Occupy Energy and learn about what our universe really has to offer. The release of Nikola Tesla’s technical and scientific research – specifically his research into harnessing electricity from the ionosphere at a facility called Wardenclyffe Tower – is a necessary step toward true freedom of information. Please add your voice by sharing this information with as many people as possible.

Interestingly, there are some who have pointed out that Tesla’s experimentation with the ionosphere very well could have caused the massive explosion over Tunguska, Siberia in 1908, which levelled an estimated 60 million trees over 2,150 square kilometers, and may even have led to the much maligned HAARP technology.

We would do well to remember that technology is never the true enemy rather,  it is the misuse of technology that can enslave rather than free mankind from its animal-level survivalism. The video above does an excellent job at personalising this largely forgotten human being, as well as show the reasons why to this day he is not a household name.

FOR THE CURIOUS:

How did Nikola Tesla Change the Way We Use Energy at How Stuff Works

Can Tesla Light the Way? by George Trinkaus originally appearing at The American Free Press (October, 2003)

Tesla Said – A Collection of articles compiled by John Ratzlaff in Tesla’s own words at Scribd

Tesla on PBS

Tesla Science Foundation

Experiments with Alternate Currents of High Potential and High Frequency by Tesla at Downloads Gutenberg Books

Some Interesting Facts about Nikola Tesla

Tesla’s Fuelless Generator & Wireless Power Transmission by Oliver Nichelson

Tesla Wardencliffe Project at Tesla Science Org.

Tesla Quotes

Nikola Tesla and the Discovery of X-rays at Radiographics Journal

Marco Tempest tells the visually arresting story of Nikola Tesla, from his triumphant invention of alternating current to his penniless last days on TED

The United States Government: Release all scientific papers of Nikola Tesla to the American public at change.org

The Lost Journals of Nikola Tesla at Biblioteca Pleyades

Tesla on Electro-herbalism

The history and demonstrations of the world’s largest Tesla Coils in action

Rand Clifford’s 3-part series, Nikola Tesla: Calling All Freethinkers! which presents a wealth of additional information.

Dave Hodges’ article, Harnessing Quantum Entanglement Is Humanity’s Secret Weapon, highlights the importance of the cover-up that has kept Tesla’s true genius from the world for far too long.

Embarassed

Mothers who have been shamed for breastfeeding in public have a new anthem.

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Hollie McNish, a published U.K. poet and spoken word artist, posted this powerful poem entitled “Embarrassed” on YouTube on July 4.  It brings to light everything from aggressive milk-formula marketing to the double standard of anti-breastfeeding discrimination in a world of “billboards covered in tits“.  Slowly but surely, but unsurprisingly, it has become a viral sensation.

I wrote this poem in a public toilet after my 6 month old baby fell asleep,” McNish says in the video’s description on YouTube, explaining that she was told to stay home the first time she ever tried to breastfeed in public. Since she was ’embarrassed’, McNish writes, she continued to hide out to feed her daughter in smelly public toilet stalls for six months. “I hate that I did that but I was nervous, tired and felt awkward.

Now, couple of years later she’s decided to share the frustrated thoughts she held in for so long.  Perfect timing – The poem comes on the heels of National Breastfeeding Week in the U.K. — as well as the troubling news that the number of breastfeeding mothers in England has fallen this year for the first time since such statistics were first collected in 2004.

Her conclusion, after more than three minutes of impassioned, edgy, rap-like stanzas:

So no more will I sit on these cold toilet lids
No matter how embarrassed I feel as she sips
‘Cos in this country of billboards covered in tits
I think we should try to get used to this.

Ironically, women who breastfeed in public in the U.K. are protected from discrimination by the Equality Act, passed in 2010.  The power of media and marketing has a long finger though, imbedding their viral message into the public’s subconsciousness.

For me, these stanzas sum it perfectly:

“…female breasts banned. Unless they’re out just for show…

And I’m sure the milk makers love all this fuss…

As another mother turns from nipples to powder…

Cos in this [world] of billboards covered in ‘tits’ I think I should try to get used to this.”

 

FULL TRANSCRIPT

At first
I thought it was ok
I could understand their reasons
They said ‘There might be young children or a nervous man seeing’
this small piece of flesh that they weren’t quite expecting
so I whispered and tiptoed with nervous discretion.
But after six months of her life sat sitting on lids
Sipping on her milk nostrils sniffing up piss
Trying not to bang her head on toilet roll dispensers
I wonder whether these public loo feeds offend her?
Cos I’m getting tired of discretion and being ‘polite’ as my baby’s first sips are drowned drenched in shite,
I spent the first feeding months of her beautiful life
Feeling nervous and awkward and wanting everything right.
Surrounded by family until I stepped out the house
It took me eight weeks to get the confidence to go into town
Now the comments around me cut like a knife
As I rush into toilet cubicles feeling nothing like nice.
Because I’m giving her milk that’s not in a bottle
Wishing the cocaine generation white powder would topple
I see pyramid sales pitches across our green globe
and female breasts banned. Unless they’re out just for show.
And the more I go out, the more I can’t stand it,
I walk into town feel I’m surrounded by bandits
Cos in this country of billboards covered in ‘tits’
and family newsagents’ magazines full of it
Whsmith top shelves out for men – Why don’t you complain about them then?
In this country of billboards covered in ‘tits’
and family newsagents magazines full of it
Whsmith top shelves out for men, I’m getting embarrassed
In case a small flash of flesh might offend.
And I’m mot trying to ‘parade’ this, I don’t want to make a show
But when I’m told I’d be better just staying at home
And when another friend I know is thrown off a bus
And another woman told to get out the pub
Even my grandma said maybe I was ‘sexing it up’.
And I’m sure the milk makers love all this fuss
All the cussing and worry and looks of disgust
As another mother turns from nipples to powder
Ashamed or embarrassed by comments around her and
As I hold her head up and pull my cardy across and she sips on the liquor made by everyones God, I think
For God sake, Jesus drank it
So did Sidhartha, Muhammed and Moses and both of their fathers
Ganesh and Shiva and Brighid and Buddha and I’m sure they weren’t doing it sniffing up piss as their mothers sat embarassed on cold toilet lids
In a country of billboards covered in ‘tits’
In a country of low cut tops cleavage and skin
In a country of cloth bags and recycling bins and as I desperately try to take all of it in,
I hold her head up
I can’t get my head round
The anger towards us and not to the sounds
of lorries offloading formula milk
into countries where water runs dripping in filth
In towns where breasts are oasis of life
now dried up in two for one offers, enticed by labels and logos and gold standard rights
claiming ‘breastmilk is healthier powdered and white’
packaged and branded and sold at a price so that nothing is free in this money fuelled life.
Which is fine
If you need it or prefer and can afford to use bottles, where water is clean and bacteria boiled,
but in towns where they drown in pollution and sewage
bottled kids die and they knew that they’d do it
In families where pennies are savoured like sweets
We’re now paying for one thing that’s always been free
In villages empty of hospital beds
babies die, diarrhoea fuelled that breastmilk would end
So no more will I sit on these cold toilet lids
No matter how embarrassed I feel as she sips
Cos in this country of billboards covered in ‘tits’
I think I should try to get used to this.

International breastfeeding symbol

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Hollie wants people to be able to use her work for non-profit educative purposes. But also needs to eat, “If you fancy giving a little for it, that’d be ace.

Pay what you feel. You can download 1-track album in your choice of high-quality MP3, FLAC, or just about any other format you could possibly desire: http://holliemcnish.bandcamp.com/

Hollie’s website: http://holliemcnish.com/

Hollie’s poetry education organisation, Page to Performance: www.pagetoperformance.org

NHS on brestfeeding in public http://www.nhs.uk/conditions/pregnancy-and-baby/pages/breastfeeding-in-public.aspx#close

http://www.seslhd.health.nsw.gov.au/mothersafe/Breastfeeding.asp