The power of wilful ignorance cannot be overstated

Some of the secrets about how marketers make you buy what they want you to buy: Make you want it, crave it, need it.

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By using the right choice of words, marketers can focus the conversation to exactly where they want to.

By using the right choice of words, marketers can focus the conversation to exactly where they want to.

By using the right choice of words, marketers can focus the conversation to exactly where they want to.

Technique 1:  Everybody believes what’s on the label.

Technique 2:  Focus on progress.

Technique 3:  Rely on the consumers’ preparedness to look the other way.

What I’m learning in my Marketing studies…

 

… has put me off marketing alltogether.

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Embarassed

Mothers who have been shamed for breastfeeding in public have a new anthem.

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Hollie McNish, a published U.K. poet and spoken word artist, posted this powerful poem entitled “Embarrassed” on YouTube on July 4.  It brings to light everything from aggressive milk-formula marketing to the double standard of anti-breastfeeding discrimination in a world of “billboards covered in tits“.  Slowly but surely, but unsurprisingly, it has become a viral sensation.

I wrote this poem in a public toilet after my 6 month old baby fell asleep,” McNish says in the video’s description on YouTube, explaining that she was told to stay home the first time she ever tried to breastfeed in public. Since she was ’embarrassed’, McNish writes, she continued to hide out to feed her daughter in smelly public toilet stalls for six months. “I hate that I did that but I was nervous, tired and felt awkward.

Now, couple of years later she’s decided to share the frustrated thoughts she held in for so long.  Perfect timing – The poem comes on the heels of National Breastfeeding Week in the U.K. — as well as the troubling news that the number of breastfeeding mothers in England has fallen this year for the first time since such statistics were first collected in 2004.

Her conclusion, after more than three minutes of impassioned, edgy, rap-like stanzas:

So no more will I sit on these cold toilet lids
No matter how embarrassed I feel as she sips
‘Cos in this country of billboards covered in tits
I think we should try to get used to this.

Ironically, women who breastfeed in public in the U.K. are protected from discrimination by the Equality Act, passed in 2010.  The power of media and marketing has a long finger though, imbedding their viral message into the public’s subconsciousness.

For me, these stanzas sum it perfectly:

“…female breasts banned. Unless they’re out just for show…

And I’m sure the milk makers love all this fuss…

As another mother turns from nipples to powder…

Cos in this [world] of billboards covered in ‘tits’ I think I should try to get used to this.”

 

FULL TRANSCRIPT

At first
I thought it was ok
I could understand their reasons
They said ‘There might be young children or a nervous man seeing’
this small piece of flesh that they weren’t quite expecting
so I whispered and tiptoed with nervous discretion.
But after six months of her life sat sitting on lids
Sipping on her milk nostrils sniffing up piss
Trying not to bang her head on toilet roll dispensers
I wonder whether these public loo feeds offend her?
Cos I’m getting tired of discretion and being ‘polite’ as my baby’s first sips are drowned drenched in shite,
I spent the first feeding months of her beautiful life
Feeling nervous and awkward and wanting everything right.
Surrounded by family until I stepped out the house
It took me eight weeks to get the confidence to go into town
Now the comments around me cut like a knife
As I rush into toilet cubicles feeling nothing like nice.
Because I’m giving her milk that’s not in a bottle
Wishing the cocaine generation white powder would topple
I see pyramid sales pitches across our green globe
and female breasts banned. Unless they’re out just for show.
And the more I go out, the more I can’t stand it,
I walk into town feel I’m surrounded by bandits
Cos in this country of billboards covered in ‘tits’
and family newsagents’ magazines full of it
Whsmith top shelves out for men – Why don’t you complain about them then?
In this country of billboards covered in ‘tits’
and family newsagents magazines full of it
Whsmith top shelves out for men, I’m getting embarrassed
In case a small flash of flesh might offend.
And I’m mot trying to ‘parade’ this, I don’t want to make a show
But when I’m told I’d be better just staying at home
And when another friend I know is thrown off a bus
And another woman told to get out the pub
Even my grandma said maybe I was ‘sexing it up’.
And I’m sure the milk makers love all this fuss
All the cussing and worry and looks of disgust
As another mother turns from nipples to powder
Ashamed or embarrassed by comments around her and
As I hold her head up and pull my cardy across and she sips on the liquor made by everyones God, I think
For God sake, Jesus drank it
So did Sidhartha, Muhammed and Moses and both of their fathers
Ganesh and Shiva and Brighid and Buddha and I’m sure they weren’t doing it sniffing up piss as their mothers sat embarassed on cold toilet lids
In a country of billboards covered in ‘tits’
In a country of low cut tops cleavage and skin
In a country of cloth bags and recycling bins and as I desperately try to take all of it in,
I hold her head up
I can’t get my head round
The anger towards us and not to the sounds
of lorries offloading formula milk
into countries where water runs dripping in filth
In towns where breasts are oasis of life
now dried up in two for one offers, enticed by labels and logos and gold standard rights
claiming ‘breastmilk is healthier powdered and white’
packaged and branded and sold at a price so that nothing is free in this money fuelled life.
Which is fine
If you need it or prefer and can afford to use bottles, where water is clean and bacteria boiled,
but in towns where they drown in pollution and sewage
bottled kids die and they knew that they’d do it
In families where pennies are savoured like sweets
We’re now paying for one thing that’s always been free
In villages empty of hospital beds
babies die, diarrhoea fuelled that breastmilk would end
So no more will I sit on these cold toilet lids
No matter how embarrassed I feel as she sips
Cos in this country of billboards covered in ‘tits’
I think I should try to get used to this.

International breastfeeding symbol

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Hollie wants people to be able to use her work for non-profit educative purposes. But also needs to eat, “If you fancy giving a little for it, that’d be ace.

Pay what you feel. You can download 1-track album in your choice of high-quality MP3, FLAC, or just about any other format you could possibly desire: http://holliemcnish.bandcamp.com/

Hollie’s website: http://holliemcnish.com/

Hollie’s poetry education organisation, Page to Performance: www.pagetoperformance.org

NHS on brestfeeding in public http://www.nhs.uk/conditions/pregnancy-and-baby/pages/breastfeeding-in-public.aspx#close

http://www.seslhd.health.nsw.gov.au/mothersafe/Breastfeeding.asp